Company History

Late in 2008 Canadian businessman Donald Ian McCaw was feeling nervous. The collapse of Lehman Brothers had turned talk of recession into talk of depression, especially among customers of McCaw’s facility logistics outsourcing business. For the first time he considered the possibility that the company he had built from scratch over the previous15 years might be overwhelmed by forces beyond his control. In the anxiety of the moment he vowed that, if he survived the current emergency, he would work tirelessly to shore up his financial foundations.

 

And so began an urgent quest for economic diversity, for a business whose strengths would compliment McCaw’s existing operation. After a year of broad research and consultation he identified the fine art production industry as ideal for his purposes. In typical fashion, he conceived of the opportunity in analytical terms:

 

		Facility Logistics Outsourcing		Fine Art Production
Industry Profile		Service sector		Manufacturing sector
Geographic Scope		Regional		Global
Customer Relationship		Contractual		Transactional
Marketing Model		Business to Business		Business to Consumer
Sales Model		High volume/low value		Low volume/high value

 

In 2010 Mba Fabrications Inc. commenced operations with a focus on applying modern business principles to the fine art production industry. The company’s business plan was built upon three pillars:

 

Research		using focus groups and biometrics to identify market preferences
Branding		building a strong corporate identity to enhance market awareness
Scalability		deploying unskilled labour within a tightly controlled production environment to maximize production efficiencies